like Gisele Bundchen, Isabeli Fontana, Ana Claudia Michels and Alessandra Ambrosio began to claim their fame and helped to make the Sao Paulo Fashion Week the renowned and prestigious international event it is today.
As a spinoff, many Brazilian brands like TNG, Colcci, Osklen and Cavalera began to have an international reputation and became major brands.
Famous Brazilian fashion designers of today, among others Carlos Miele, Francisco Costa, Ricardo Almeida and Gloria Coelho, all took their first steps at the Sao Paulo Fashion Week.
Today however, the focus of SPFW is not only to promote the work of the designers.
Especially mobilizing and organizing the production of fashion in Brazil and to promote new business is the main purpose of the Sao Paulo Fashion Week.
The Sao Paulo Fashion Week is organised twice a year; in March/ April with the collection of Spring-Summer and in October presenting a collection of Autumn-Winter. Each SPFW event lasts five or six days.
Over the years, there has been a significant increase in the number of participating designers and also the crowds haves increased: more than a million people visit the Sao Paulo Fashion Week in 2016, against a hundred thousand in 1996.
The Sao Paulo Fashion Week is also responsible for creating several side events, focused on fast fashion and large textile producers supporting the collections presented at the fashion event for the big stores and thus generate a wider audience.
the most famous models in the world, such as Naomi Campbell, Candice Swanepoel and Karolina Kurkova, paraded at the catwalk of the Sao Paulo Fashion Week
. With each edition, the SPFW event has exhibits of art, photography and fashion from renowned Brazilian and international artists.