Brazil most Attractive Country in South America 2015
By Frans van Hees | www.AboutBrasil.com | Week 48, November 2015
Rio de Janeiro — According to the '
Latin America Country Brand Report 2015' of the international brand consultancy FutureBrand,
Brazil is the most attractive country in South America. Due to the natural beauty, flora and fauna and historic monuments,
Brazil got the highest score in the field of 'cultural and heritage'(eighty percent).
In the field of 'tourism', Brazil scores equally well (76 percent).
This is due to the different sights, attractions and gastronomy. The respondents were keen on Brazilian products (65 percent) and
business potential in Brazil(63 percent).
Brazil also received positive reviews in terms of quality of life and values.
The survey was conducted among two thousand people in fifteen countries outside of Latin America. Also in 2014